了解下什么是精湛的酒店網(wǎng)站設計和開發(fā)？
希爾頓網(wǎng)站的魅力
      1995年8月，希爾頓網(wǎng)站開通。在眾多的酒店網(wǎng)站中，希爾頓網(wǎng)站以精湛的設計、精美溫馨的網(wǎng)頁和人性化、專業(yè)化的流程，獨樹一幟，成為同行業(yè)中的佼佼者。
      希爾頓網(wǎng)站的網(wǎng)頁以清新、精美、溫馨為基本格調(diào)，情景交融，渲染了人際友善與自然和諧。在公眾心目中，希爾頓品牌以為著成功、富麗、豪華，客戶多為社會精英和名流，這些人的年齡以中年居多，反映在網(wǎng)站上，宣揚的是一種面向尊貴、崇敬長者的親情，這尤其體現(xiàn)在以“特殊的榮幸、專門的優(yōu)惠、個人的照料”為內(nèi)容的“希爾頓尊長榮譽”服務欄中。與此相輝映，網(wǎng)站中風光、建筑、名勝、室內(nèi)陳設、戶外運動場等，構(gòu)成了一道道亮麗的風景線。以首頁和各主導欄目主頁為例，許多網(wǎng)站都講酒店標志、主題名言、酒店名稱等放在最上方的位置。希爾頓卻將這些下降一格，在此放上自然風光、酒店的內(nèi)外環(huán)境、喜氣洋洋的客人的圖片，其精美程度如同一幅幅藝術(shù)品，足以吸引訪問者的眼球。
      查詢是網(wǎng)站最普通的功能。希爾頓查詢系統(tǒng)就設計得相當細致周密、脈絡清楚，檢索途徑為國家、州/省、市目錄，然后是酒店所在地區(qū)地理圖，其上標出周圍各主要街區(qū)、景點、標志建筑，再附上放大圖，然后才是酒店主樓外景、客房內(nèi)部陳設圖。
      希爾頓網(wǎng)站欄目安排合理，緊扣網(wǎng)站營銷主題。網(wǎng)站欄目分兩類板塊：一是業(yè)務類欄目，二是促銷類欄目。業(yè)務類欄目包括客房預訂、公司介紹、人力資源、電子郵件登錄、反饋表、集團重要日期、會議預訂、印務中心、服務流程、打包服務、相關(guān)鏈鎖等。促銷類欄目包括促銷主管、特別優(yōu)惠、希爾頓榮譽客戶、高速互聯(lián)網(wǎng)服務、花園客棧、榮譽會員、希爾頓信用卡、希爾頓智能卡、遠程客房配置、榮譽點津貼等。
      網(wǎng)上預訂時網(wǎng)站的核心，為了方便客人，希爾頓精心設計，巧妙安排，所有面向客人的業(yè)務流程均細致縝密，從個人服務到團隊活動到大型國際會議的承辦，網(wǎng)站都設計了系統(tǒng)的電子表格和配套的特殊服務。以舉辦會議為例，網(wǎng)站推出了一套嚴格且細致的會務問答接待體系，它包括會前、會中、會后的一系列服務項目表單。又例如，客人訂房填寫的電子表格，包括了抵離時間，所需房間數(shù)，成人小孩數(shù)，喜歡怎樣的床（包括床上用品），是否抽煙和房價。為了避免差錯，在“網(wǎng)上訂房”欄下設有“訂房幫助網(wǎng)頁”，對上述填寫內(nèi)容做詳盡的解釋。如“成人”，說明“一個客房內(nèi)最多可住四名成人，但超過一人時可能加收一定費用”?？傊?，每一項預訂流程常常是包括了數(shù)十項選擇、意向調(diào)查和大量的細節(jié)詢問。這種不厭其煩的認真態(tài)度，體現(xiàn)了希爾頓的專業(yè)設計師設計酒店形象水準和高度的責任心。
      為了滿足客人的需求，希爾頓網(wǎng)站還與相關(guān)企業(yè)進行聯(lián)合推廣，建立了跨企業(yè)的整體營銷體系。例如，為了促銷而發(fā)行希爾頓信用卡，該卡是與美國運通公司聯(lián)合發(fā)行的特殊信用卡，持卡人在該集團旗下酒店享受服務時，均可得到一定的優(yōu)惠。這種做法，因合作伙伴是實力強、信譽度高的大企業(yè)，提升了酒店的形象。
To understand under what is a superb hotel website design and development?
The charm of the Hilton website
      In August 1995, the Hilton website. Numerous hotel site, the Hilton web site to the exquisite design, fine and warm pages and humane, professional process, unique to become the leader in the same industry.
      Hilton website pages a fresh, beautiful, warm and basic style, scenes, rendering people friendly and in harmony with nature. In the public mind, the Hilton brand thinking with success, wealth and luxury customers more for the social elite and celebrities, the age of these people mostly middle-aged, reflecting on the website, preached oriented noble reverence for the elderly family, which is particularly reflected in the content of "special honor, specialized promotions, personal care Hilton elders honor the service bar. Relative to shine with this site in the scenery, architecture, attractions, furnishings, outdoor playground, etc., constitute a beautiful landscape line. Home of the Home and the dominant part, for example, many sites say the hotel logo, theme famous hotel name on the top position. Hilton puts drop a grid placed on this natural scenery, internal and external environment of the hotel, beaming pictures of the guests, its beautiful like a pieces of art, enough to attract the visitor's eye.
      The query is the most common site of function. Hilton query system is designed to be quite careful and meticulous, clear context, retrieval approach for national, state / provincial, city directory, then the geographical map of the hotel area, marked on the surrounding neighborhoods, attractions, landmarks, and then attach Enlargement, then is the main hotel building location, the rooms are furnished in Figure.
      Hilton site columns will be reasonable, closely linked to the website marketing theme. Part is divided in two sections: First, the business class section, the second is a promotional class part. The business class section, including hotel reservations, company, human resources, e-mail login, feedback forms, important dates of the Group meeting is scheduled, Printing Center, services, processes, packaging services, and related chain. Promotional section in charge of promotions, special offers, Hilton Honors customers, high-speed Internet service, Garden Inn, an honorary member of Hilton Credit Card Hilton smart cards, remote rooms are equipped with honor points allowance.
      Online booking site core, for the convenience of guests, the Hilton is well-designed, clever arrangements, all guest-oriented business processes are detailed and meticulous, from personal services to the team to the contractor of a large international conference, the site design system spreadsheet and supporting the special services. To organize the meeting, for example, the site launched a set of strict and detailed conference Q & A reception system, it includes the former will, after a series of services form. For example, guests booking fill in the spreadsheet, including arrival and departure time, the required number of rooms, number of adult children, like what kind of bed (including bedding), smoking and prices. In order to avoid errors in the column of the "online" with the help page of the booking the above filled out a detailed explanation. Such as "adult" shows "in a room up to live in four adults, but more than one person may be subject to a fee". In short, each of the booking process often includes dozens of options, A Survey and a lot of the details of the inquiry. Serious about this patiently, reflecting the Hilton's professionalism and high sense of responsibility.
      In order to meet the needs of the guests, the Hilton website also joint promotion with related businesses, across the enterprise as a whole marketing system. For example, for promotional purposes and the issuance of the Hilton credit card, the card is the special credit card issued jointly with the American Express Company, the cardholder access to services of the Group of Hotels, are eligible for certain concessions. This approach, the partners is a strength, high degree of credibility of large enterprises to enhance the image of the hotel.