酒店廣告常用哪幾種媒體發(fā)布平臺(tái)呢？
    常用作酒店廣告發(fā)布平臺(tái)的媒體有以下幾種：大眾傳播媒體，包括報(bào)紙、雜志、廣播、電視等；展示性廣告；店外廣告；郵寄廣告。當(dāng)前，隨著互聯(lián)網(wǎng)的發(fā)展，酒店網(wǎng)絡(luò)廣告成為很多酒店在發(fā)布有關(guān)信息時(shí)的選項(xiàng)。
    以下分別比較常用的各種媒體的特點(diǎn)：
   （1）報(bào)紙
     從職業(yè)和教育程度來看，閱讀報(bào)紙的階層可以說是媒體中覆蓋最廣泛的；報(bào)紙配送地域明確，以定期訂閱者為主要對(duì)象，可以說報(bào)紙是最有計(jì)劃性的穩(wěn)定的媒體；報(bào)紙對(duì)當(dāng)?shù)厥袌?chǎng)的覆蓋率高，易被接受和被信任；報(bào)紙靈活、及時(shí)，時(shí)效性強(qiáng)。但是，報(bào)紙也有不足之處，報(bào)紙廣告保存性差，讀者僅僅是瀏覽；廣告制作質(zhì)量有限，傳真度差；篇幅有限，廣告版面大小易被忽視。
   （2）雜志
     作為廣告媒體，雜志的長(zhǎng)處在于讀者針對(duì)性強(qiáng)，雜志是被讀者特意選購的，雜志讀者的可靠性是使用雜志媒體的優(yōu)勢(shì)，閱讀雜志的讀者已經(jīng)處在該雜志的影響之下，可以說登載在雜志上的報(bào)道和讀者之間的關(guān)系，比起其他的媒體處在更自然的關(guān)系上；雜志保存時(shí)間較長(zhǎng)，并可反復(fù)閱讀，廣告生命長(zhǎng)；雜志印刷質(zhì)量強(qiáng)于報(bào)紙。雜志的缺點(diǎn)：出版周期長(zhǎng)，時(shí)效性差；很難針對(duì)某一地區(qū)市場(chǎng)；廣告成本稍高。
   （3）廣播
     廣播的優(yōu)點(diǎn)在于信息傳播迅速、及時(shí)；覆蓋地域廣；選擇性較強(qiáng)；收費(fèi)很低。其缺點(diǎn)是只有聲音傳播，表現(xiàn)手法不如電視吸引人；廣告時(shí)間短，信息發(fā)布轉(zhuǎn)瞬即逝，聽眾往往印象不深，或忽視了主要信息，廣告效果有限。
   （4）電視
     電視媒體的主要優(yōu)點(diǎn)是視聽并存，圖文并茂，富有感染力，具有其他媒體不可比擬的示范效果，能引起高度注意；電視傳播范圍廣，速度快。而主要缺點(diǎn)在于廣告制作費(fèi)與播出費(fèi)都十分昂貴；信息轉(zhuǎn)瞬即逝，選擇性、針對(duì)性較差，酒店較少直接通過電視來做廣告。
   （5）戶外廣告
      戶外廣告包括的項(xiàng)目較多，常見的有海報(bào)、招貼、車廂廣告、地鐵廣告等。戶外廣告的好處是醒目，圖文可制得非常精美，有吸引力；展示時(shí)間很長(zhǎng)，暴漏次數(shù)多。但包含的信息有限、缺乏針對(duì)性；傳播區(qū)域?。粚?duì)廣告展示的位置要求較嚴(yán)，人流量大的地方效果才理想。
   （6）郵寄廣告
     郵寄廣告優(yōu)點(diǎn)是直接把廣告寄到消費(fèi)者家中或辦公室，故針對(duì)性強(qiáng)；可控性強(qiáng)；針對(duì)個(gè)人，人情味較濃，易使人產(chǎn)生親切感。它的缺點(diǎn)是廣告成本較高，除廣告印刷費(fèi)外，還有可觀的郵資；傳播面積小、容易造成濫寄的現(xiàn)象。
   （7）網(wǎng)絡(luò)廣告
     網(wǎng)絡(luò)廣告，是廣告業(yè)中新興的一種廣告媒體形式。網(wǎng)絡(luò)廣告的優(yōu)勢(shì)在于可以根據(jù)更細(xì)微的個(gè)人差別將客人進(jìn)行分類，分別傳遞不同的廣告信息；網(wǎng)絡(luò)廣告時(shí)互動(dòng)的，網(wǎng)上的消費(fèi)者有反饋的能力，一旦某人開始對(duì)網(wǎng)絡(luò)廣告?zhèn)鬟f的信息感興趣，廣告商就轉(zhuǎn)向下一步驟，傳遞專門針對(duì)此人的信息；網(wǎng)絡(luò)廣告所提供的虛擬現(xiàn)實(shí)世界，會(huì)給受眾帶來全新的體驗(yàn)。網(wǎng)絡(luò)廣告的局限性主要體現(xiàn)在范圍比較狹窄和價(jià)格過高等方面。
    
Hotel advertising is commonly used in which several media publishing platform?
    Often used as a hotel advertising platform media as follows: the mass media, including newspapers, magazines, radio, TV, etc.; display advertising; outside the shop advertising; mail advertising. At present, with the development of the Internet, online advertising has become the many hotels in the release of information about the options.
    The following commonly used media features:
   (1) Newspapers
     From the occupation and level of education, newspaper reading class can be said is the most extensive media coverage; newspaper distribution geographical clear to regular subscribers, can be said that the newspaper is the most stable media planning; newspapers coverage in the local market and easily accepted and trusted; newspaper flexible, timely, and timeliness. However, newspapers also have deficiencies, newspaper advertising to save the poor, the reader is just browsing; limited advertising production quality, poor fidelity; space is limited, the size of the advertising space is easily overlooked.
   (2) magazine
     , The magazine's strengths is that readers targeted, the magazine is specifically optional readers, the magazine's readers reliability is to use the advantages of the magazine media, read the magazine's readers have been under the influence of the magazine as an advertising media, we can say the relationship between the reports published in the magazine and readers than other media in a more natural relationship; magazine to save a long time, and repeated reading, life-long advertising; magazine printing quality is stronger than the newspaper. Magazine Disadvantages: publishing cycle, timeliness; it is difficult for a regional market; advertising cost is slightly higher.
   (3) Broadcast
     Broadcast advantage of the rapid dissemination of information in a timely manner; wide geographical coverage; selective low; charges. The disadvantage is that only the propagation of sound, showing the way as the TV attractive; advertising time, information dissemination and fleeting, the audience is often the impression is not deep or neglect of a major information, advertising effectiveness is limited.
   (4) TV
     The main advantage of the television media, audio-visual co-exist, illustrated, contagious, and other media, unparalleled demonstration effect, can cause a high degree of attention; a wide range of television transmission speed. The main drawback is that the production of advertisements and broadcast fees are very expensive; information fleeting, selective, poorly targeted, hotel less directly through the TV to do the advertising.
   Outdoor advertising (5)
      More outdoor advertising, including the project, posters, posters, carriage ads, subway ads. The benefits of outdoor advertising is eye-catching graphics can be obtained very fine, attractive; show very long time, and storm drain times. Contains limited information, lack of specificity; propagation region; the location of the ads more stringent requirements, the effect of the flow of people and place is only ideal.
   (6) mail advertising
     Mailing advertising the advantages of advertising sent to the consumer's home or office, so the targeted strong; control; for the personal, human touch darker, easy to engender intimacy. The disadvantage is that higher advertising costs, advertising and printing costs, there is considerable postage; spread area is small, easily lead to abuse Send phenomenon.
   (7) online advertising
     Online advertising, the advertising industry in the emerging forms of advertising media. The advantages of online advertising is more subtle individual differences guests classification, each passing a different advertising messages; interactive online advertising, online consumers have the ability to feedback, once someone starts a sense of information on the delivery of online advertising interest, advertisers turn to the next step, passed specifically for this information; online advertising provided by the virtual reality world, will give the audience a whole new experience. The limitations of online advertising is mainly reflected in a relatively narrow range and the price is too high side.