不僅僅人類才有成長(zhǎng)經(jīng)歷，酒店也有成長(zhǎng)戰(zhàn)略。
   酒店成長(zhǎng)戰(zhàn)略是指酒店要抓住有利機(jī)會(huì)，充分發(fā)揮自身在產(chǎn)品、市場(chǎng)和技術(shù)等方面的競(jìng)爭(zhēng)優(yōu)勢(shì)和潛力，尋求快速成長(zhǎng)和發(fā)展的一種戰(zhàn)略。酒店要不斷地發(fā)展壯大，就要在調(diào)整現(xiàn)有業(yè)務(wù)的基礎(chǔ)上，積極發(fā)展一些新業(yè)務(wù)。要在規(guī)劃營(yíng)銷任務(wù)、確定營(yíng)銷目標(biāo)的基礎(chǔ)上，對(duì)現(xiàn)有的業(yè)務(wù)進(jìn)行分析和評(píng)價(jià)，確定哪些業(yè)務(wù)要發(fā)展壯大，在哪些產(chǎn)品或市場(chǎng)上還有盈利空間。
1.酒店市場(chǎng)滲透戰(zhàn)略
    酒店市場(chǎng)滲透戰(zhàn)略是指通過營(yíng)銷手段，利用現(xiàn)有產(chǎn)品，積極爭(zhēng)取更大的市場(chǎng)份額，提高產(chǎn)品銷售數(shù)量的戰(zhàn)略。主要有以下幾種方法：
   （1）鼓勵(lì)顧客增加購買數(shù)量和購買次數(shù)。如酒店客房和餐飲部門聯(lián)合促銷，入住酒店可獲得在本酒店餐廳消費(fèi)的優(yōu)惠劵，用真誠(chéng)的服務(wù)贏得酒店的回頭客。
   （2）爭(zhēng)取競(jìng)爭(zhēng)對(duì)手的顧客。對(duì)于只購買競(jìng)爭(zhēng)對(duì)手產(chǎn)品的顧客，酒店應(yīng)抓住有利時(shí)機(jī)適時(shí)地采取市場(chǎng)攻勢(shì)，吸引這些顧客，擴(kuò)大市場(chǎng)份額。對(duì)于既購買本酒店產(chǎn)品又購買競(jìng)爭(zhēng)對(duì)手產(chǎn)品的顧客，要通過優(yōu)質(zhì)的服務(wù)，使顧客產(chǎn)生對(duì)本酒店的“品牌”忠誠(chéng)度。
   （3）爭(zhēng)取潛在顧客。酒店所提供的產(chǎn)品是多樣化的，以現(xiàn)有產(chǎn)品開拓新市場(chǎng)，提高銷售量的戰(zhàn)略。主要有以下幾種方法：
   （1）在原有銷售地區(qū)內(nèi)增加新的目標(biāo)市場(chǎng)
    酒吧的餐廳、酒吧、康樂場(chǎng)所等的消費(fèi)者既有外來客人也有本地客人，但是像客房的消費(fèi)除公司用來辦公外，往往是外來旅游者或商務(wù)人士來住宿，很少有本地居民入住。酒店可以針對(duì)這部分人群制定相應(yīng)的營(yíng)銷方式，如根據(jù)酒店的根本特色像本地居民宣傳，不用出國(guó)旅游就可以享受到XX風(fēng)情的服務(wù)，特別是在節(jié)假日，可以和一些慶祝活動(dòng)相結(jié)合，制定針對(duì)該市場(chǎng)的特色產(chǎn)品。
   （2）增加新的銷售渠道
    旅游系統(tǒng)內(nèi)的企業(yè)特別是旅行社和一些預(yù)訂企業(yè)是酒店的主要銷售渠道，除此外，酒店還應(yīng)積極拓展新的銷售渠道。如與其他行業(yè)內(nèi)比較權(quán)威的機(jī)構(gòu)合作，積極爭(zhēng)取到因其行業(yè)活動(dòng)而產(chǎn)生的客源。
   （3）增加新的銷售地區(qū)
    了解本地區(qū)其他行業(yè)企業(yè)主要交往合作的地區(qū)，采取適當(dāng)?shù)臋C(jī)會(huì)和促銷方式宣傳本酒店，并可以和該地區(qū)的酒店合作，在客人入住時(shí)向客人發(fā)放合作酒店的宣傳手冊(cè)等資料。
3.酒店產(chǎn)品開發(fā)戰(zhàn)略
    酒店產(chǎn)品開發(fā)戰(zhàn)略是指酒店通過增加產(chǎn)品開發(fā)費(fèi)用，對(duì)現(xiàn)有產(chǎn)品進(jìn)行改進(jìn)，以增強(qiáng)競(jìng)爭(zhēng)力度，提高銷售量的戰(zhàn)略。主要有以下幾種方式
   （1）增加新的特色。對(duì)酒店VI設(shè)計(jì)現(xiàn)有產(chǎn)品增加新的功能、新的體驗(yàn)。如幫助入住酒店的客人訂機(jī)票、火車票，提供旅游咨詢等，盡量滿足客人提出的合理要求，提供額外的服務(wù)。
   （2）增加新的檔次。根據(jù)酒店額目標(biāo)市場(chǎng)，適當(dāng)?shù)靥峁└摺⒅小⒌謸醍a(chǎn)品，以滿足不同顧客的需求。
   （3）增加新的產(chǎn)品。如酒店增加新的休閑娛樂設(shè)施、場(chǎng)所，餐飲部不斷地開發(fā)新的產(chǎn)品。
4.酒店多元化發(fā)展戰(zhàn)略
    酒店多元化發(fā)展戰(zhàn)略是指酒店利用現(xiàn)有的資源和優(yōu)勢(shì)，投資發(fā)展不同行業(yè)的其他業(yè)務(wù)的戰(zhàn)略。主要有三類：
   （1）水平多元化戰(zhàn)略。酒店針對(duì)目標(biāo)顧客的潛在需求，發(fā)展其他行業(yè)有關(guān)的業(yè)務(wù)。如發(fā)展房地產(chǎn)，增加為入住客人服務(wù)的特色商店、商場(chǎng)、金融機(jī)構(gòu)等。
   （2）垂直多元化戰(zhàn)略。酒店利用現(xiàn)有的產(chǎn)品線、技術(shù)、設(shè)備、經(jīng)驗(yàn)、特長(zhǎng)等，向產(chǎn)業(yè)鏈上下游發(fā)展新的產(chǎn)品。如向上開發(fā)酒店用品、酒店設(shè)計(jì)等，向下發(fā)展活策劃、會(huì)展等業(yè)務(wù)。
   （3）復(fù)合多元化戰(zhàn)略。酒店利用人才、資金的優(yōu)勢(shì)或根據(jù)聯(lián)合經(jīng)營(yíng)的需要，投資發(fā)展與酒店業(yè)務(wù)無明顯關(guān)系的新業(yè)務(wù)。如酒店投資旅行社、景區(qū)、交通等旅游系統(tǒng)內(nèi)的行業(yè)，或者根據(jù)資金情況，投資其他與酒店業(yè)務(wù)無關(guān)的行業(yè)。
   
Not only humans have the upbringing, the hotel also has a growth strategy.
   Hotel growth strategy refers to the hotel to seize the favorable opportunity to give full play to their competitive advantage and potential products, markets and technology, and to seek rapid growth and development of a strategy. Hotels want to continue to grow and develop, it is necessary to adjust the existing business on the basis of, and actively develop new business. In planning the marketing task to determine marketing objectives on the basis of the existing business analysis and evaluation, to determine what business to grow and develop, in which products on the market there is room for profit.
A hotel market penetration strategy
    The hotel market penetration strategy is the use of existing products, marketing tools, and actively seek greater market share, increase the number of product sales strategy. There are several ways:
   (1) to encourage customers to increase the number of purchase and purchase the number of times. Such as the joint promotion of the hotel and catering sector, hotel coupons available in the hotel restaurant consumption, with sincere service to win repeat business of hotel.
   (2) fight for the customers of competitors. For customers to buy competitors' products, the hotel should seize the favorable opportunity to take the market in a timely manner offensive to attract these customers, expand market share. For both the purchase of the hotel product and the purchase of competitors' products customers through quality service, so that customers generate this hotel "brand" loyalty.
   (3) to reach potential customers. The products provided by the hotel is diverse, and open up new markets with existing products, to improve sales strategy. There are several ways:
   (1) add a new target market in the area of ​​the original sales
    Consumers in bars, restaurants, bars, recreational venues and other foreign guests and local guests, but like the rooms of consumer companies use office, often foreign tourists or business people to stay, very few local residents to move. The hotel for this part of the population to develop appropriate marketing methods, such as publicity as the local residents according to the fundamental features of the hotel, without going abroad the tourist can enjoy the XX-style services, especially in the holidays, and some celebrations, formulated for specialty products in the market.
   (2) to add new sales channels
    Enterprises, especially within the tourism system is the travel agents and booking enterprise, is the hotel's main sales channels In addition, the hotel should also actively explore new sales channels. Cooperation with other industries within the authority of the institution to actively seek to source industry events.
   (3) the addition of new sales region
    Understanding of other industries and enterprises in the region of the major exchanges and cooperation in the region to take appropriate opportunities and promotions to publicize the hotel, and cooperation in the area of ​​the hotel, issuing a partner hotel brochures and other information to the guests upon arrival.
Hotel product development strategy
    Hotel product development strategy is the hotel through increased product development costs on existing products to improve in order to enhance competition, improve sales strategy. Following
   (1) adding new features. Hotel existing products to add new features, new experience. Such as helping the guests of the hotel booking air tickets, train tickets, tour, try to meet the reasonable demands of the guests, to provide additional services.
   (2) add a new grade. Hotel the amount of the target market to provide high, medium, resist products to meet different customer needs.
   (3) adding new products. Add new recreational facilities such as hotels, venues, food and beverage department is constantly developing new products.
4 Hotels diversified development strategy
    Hotel diversified development strategy is the hotel use of existing resources and advantages of investment in the development of other business strategies of different industries. Are mainly three types:
   (1) the level of diversification strategy. Hotel for the potential needs of target customers, the development of other industry-related business. Such as real estate development to increase the Guest services, specialty shops, shopping malls, financial institutions.
   (2) vertical diversification strategy. The hotel use of the existing product lines, technology, equipment, experience, expertise, etc., to develop new products to the chain. Such as the upward development of hotel supplies, hotel design, down to the development of live planning, exhibition and other business.
   (3) Composite diversification strategy. Hotel use of personnel, capital of the advantages or no significant relationship according to the needs of the joint venture to invest in the hotel business, new business. Such as hotel investment travel agencies, scenic spots, transportation and other travel systems, industries, or funds, to invest in other industry has nothing to do with the hotel business.