如家快捷酒店顧客市場(chǎng)調(diào)查問(wèn)卷
    簡(jiǎn)介：如家酒店連鎖于2002年6月由中國(guó)資產(chǎn)最大的酒店集團(tuán)——首都旅游國(guó)際集團(tuán)與中國(guó)最大的酒店分銷商——攜程旅行服務(wù)公司共同投資組建。
    1.您聽說(shuō)過(guò)如家快捷酒店嗎？A.是  B.否
    2.您是否知道如家快捷酒店是全國(guó)性連鎖經(jīng)營(yíng)的？A.清楚  B.不清楚
    3.您的職業(yè)會(huì)使您頻繁出差嗎？A.經(jīng)常  B.偶爾  C幾乎沒(méi)有
    4.如果您出門在外，往往會(huì)愿意選擇以下哪種類型的酒店下榻? A.星級(jí)酒店  B.其他  C.經(jīng)濟(jì)型酒店（如:如家快捷酒店）  D.招待所或家庭旅館
    5.如果您選擇經(jīng)濟(jì)型酒店，您愿意選族如家快捷酒店嗎？A.會(huì)的，已經(jīng)消費(fèi)過(guò)  B.還未住過(guò)該酒店，但有機(jī)會(huì)會(huì)去  C.隨機(jī)，不確定 
    6.您是通過(guò)說(shuō)呢么渠道獲知如家快捷酒店的？A.身邊的親戚朋友  B.其他  C.書報(bào)、相關(guān)旅游雜志  D.網(wǎng)絡(luò)媒體
    7.您對(duì)如家快捷酒店的了解程度到了以下哪個(gè)階段？A.是該酒店的忠實(shí)消費(fèi)者  B.有過(guò)幾次入住經(jīng)歷  C.僅限于參觀過(guò)或在相關(guān)媒體上了解過(guò)其資料  D.僅是知道有這么一家酒店而已
    8.您一般是因?yàn)槭裁丛虺鲂校靡杂袡C(jī)會(huì)入住如家酒店的？A.商務(wù)出差  B.其他  C.旅游  D.普通散客形式
    9.您覺(jué)得如家快捷酒店的酒店VI設(shè)計(jì)和店面設(shè)計(jì)風(fēng)格是?A.清新明快，色調(diào)溫馨  B.裝備過(guò)于簡(jiǎn)單  C.一般，沒(méi)什么印象
    10.“潔凈似月，溫馨如家”是該酒店的經(jīng)營(yíng)理念，您的感覺(jué)是？A.貼心，誠(chéng)懇  B.一般，沒(méi)感覺(jué)  C.沒(méi)有特色  D.很俗套
    11.當(dāng)您第一次聽說(shuō)“如家快捷酒店”時(shí)，“如家”二字是否讓你有家的感覺(jué)，您的第一印象如何？A.印象非常好，曾被打動(dòng)  B.感覺(jué)較好，但談不上被打動(dòng)  C.一般，沒(méi)感覺(jué)  D.很俗套
    12.如家酒店的客房?jī)r(jià)格基本上在163元和298元區(qū)間，您接受得了這個(gè)價(jià)格嗎？A.可以接受，價(jià)格便宜  B.其他  C.感覺(jué)一般
    13.作為連鎖經(jīng)營(yíng)的如家快捷酒店，其分布全國(guó)各地，您的到達(dá)不同城市時(shí)，還總會(huì)選擇入住該酒店嗎？A.會(huì)的，信賴該酒店  B.隨機(jī)，不確定  C.否
    14.如家快捷酒店主要提供住宿服務(wù)，而把餐飲、購(gòu)物、娛樂(lè)功能大大壓縮、簡(jiǎn)化，甚至取消，您覺(jué)得這樣的酒店是否讓您滿意？A.是，喜歡這種簡(jiǎn)單、高效率的酒店  B.感覺(jué)一般  C.否，服務(wù)項(xiàng)目太過(guò)于簡(jiǎn)單 
    15.如家快捷酒店主要提供住宿服務(wù)，如果可以的話，您希望增加些什么項(xiàng)目的服務(wù)？A.餐飲功能  B.其他  C.娛樂(lè)功能  D.購(gòu)物功能  E.商務(wù)、票務(wù)中心服務(wù)
    16.您會(huì)向您的朋友推薦如家快捷酒店嗎？A.一定會(huì)  B.可能會(huì)  C.不一定  D.沒(méi)想過(guò)  E.不會(huì)
    17.您覺(jué)得如家快捷酒店的前臺(tái)入住手續(xù)的辦理效率？A.效率高，服務(wù)令人滿意  B.一般，無(wú)特別感覺(jué)  C.效率低，特別是在酒店旺季，服務(wù)往往差強(qiáng)人意
    18.在您心目中你覺(jué)得一家酒店哪些因素是您首要考慮的？A.品牌  B.其他  C.價(jià)格  D.環(huán)境  E.服務(wù)  F.衛(wèi)生狀況  G.地理位置  H.安全系數(shù)
    19.您希望如家快捷酒店的客房設(shè)計(jì)風(fēng)格是？A.舒適不失豪華  B.其他  C.簡(jiǎn)介舒適實(shí)用  D.舒適實(shí)用又要有新奇感
    20.您對(duì)如家快捷酒店的房間狀況是否滿意？A.非常滿意  B.比較滿意  C.一般  D.不太滿意  E.不滿意

Hotels and hotel market research VI design research questionnaires, your choice?
Home Inns customer market survey
    Description: June 2002 by the assets of the largest hotel group in China - Beijing Tourism International Group, China's largest hotel, the hotel chain distributors - Ctrip services company jointly set up.
    You have heard of Home Inn? A. Yes B. No
    2 Did you know that Home Inns is a national chain operation? A. clear B. unclear
    (3) your career will make you travel frequently? A. Regular B. occasionally C almost no
    If you are away from home, often are willing to choose which of the following type of hotel stay? A. star hotel B. C. Economic hotel (such as: Home Inn) D. hostel or guesthouse
    If you choose a budget hotel, you are willing to choose family Home Inn? A. will have been consumed B. have not stayed in the hotel, but have the opportunity to go to C. random, uncertain
    You say what channels informed of Home Inn? Friends and relatives of A. around B. C. books, newspapers, related to travel magazines, D. network media
    The level of understanding of the Home Inn 7. Which of the following stages? A. Yes, the hotel's loyal consumers B. a few times to stay experienced C. is limited to have such a hotel visited or understanding of the data D. in the relevant media only know
    You generally what travel and had the chance to stay at such hotels? A. Business travel B. Other C. Tourism D. ordinary individual in the form
    You think such as the Home Inn Hotel VI design and store design style? A. The fresh and bright, warm colors and B. too simple equipment C. General, no impression
    10 clean like months, a cozy "is the business philosophy of the hotel, you feel? A. intimate, sincere B. General, did not feel very cliche of the characteristics of D. in C.
    11 when you first heard "Home Inns hotel", the word "Home" you feel at home, your first impression? A. The impression is very good, was impressed by B. feel better, but less impressed C. General, did not feel D. very stereotypes
    Such as hotel room rates are basically in the range of 163 yuan and 298 yuan, you accept this at this price? A. accepted, inexpensive B. other C. feeling generally
    13. Home Inns hotel chain operation, and its distribution throughout the country, you reach different cities, but also always choose to stay at the hotel? A. Yes, trust the hotel B. random, uncertain C. No
    14 Home Inns providing accommodation services, to reduce the size of the dining, shopping, entertainment, simplified, or even canceled, do you think this hotel is to your satisfaction? A. Yes, like this simple, efficient hotel B. feeling generally C. No services are too simple
    15. Home Inn main provider of accommodation services, if possible, you want to increase the service of what? A. catering function B. other C. entertainment D. shopping function E. Commerce, ticketing center services
    16 Recommended Home Inn to your friends? A. must B. may C. does not necessarily D. thought E. will not
    17 do you think Check the processing efficiency of the procedures such as the Home Inns hotel front desk? A. high-efficiency, service is satisfactory, B. General C. Efficiency special feeling, especially in high season, services are often unsatisfactory
    18 In your mind, do you think of a hotel which factor is the primary consideration? A. Brand B. other C. Price D. Environmental health status of E. Service F. G. geographical H. safety factor
    19 would you like the design style such as Home Inn rooms? A. comfortable yet luxurious B. other C. Introduction comfortable D. comfortable and practical as well as novelty
    20 Home Inn, room situation is satisfactory? A. very satisfied B. satisfied C. General D. not satisfied with the E. are not satisfied with