長壽酒店標志設計FinnAir has good reason to retain much of its former visual芬蘭有很好的理由保持它的許多前視覺brand品牌and identity. 和認同。With almost ninety years in existence, the company currently transports more than seven million customers per year throughout Finland and Europe. 幾乎九十年,公司目前運輸存在每年超過七百萬的客戶遍及芬蘭和歐洲。Nonetheless, every brand and logo design needs an occasional refresher to stay in touch with customer preferences and current styles.然而,每個品牌和標識語設計需要偶爾進修班保持接觸,以客戶的喜好和當前的風格。

This logo design has been criticized, especially the pointy edges on the lettering that some people find unfriendly and overly angular. 這個標志設計一直被批評,特別是尖邊刻字,有些人在找到不友善和過度角。However, these elements add an ‘engineered’ feeling that is complimentary to an airline brand along with a very contemporary Nordic charm that many will find attractive. 然而,這些元素添加一個“工程的感覺就是一個航空公司贈送品牌連同一個非常現(xiàn)代的北歐魅力,將有許多人認為有吸引力的東西。The similarity to the former logo design will ensure that the company doesn’t lose the attention of its existing customers.長壽酒店標志設計相似前標志設計將確保公司不會失去現(xiàn)有客戶的注意。

Part of the reason for this new brand and logo design is the company’s attempt to expand more into international markets. 的部分原因,這個新品牌和標識語設計是公司試圖擴張到國際市場。Rebranding is almost always a part of large expansions, because one’s logo design is an essential part of a brand’s appeal. 重新定位幾乎總是一個一個大的存在的一部分,因為一個擴展的標識語設計是一個重要的部分品牌的上訴。Whether this brand appeals more to markets in the UK and the continent remains to be seen, but we think this is a positive overall change for the company. 這是否品牌市場的上訴更多英國和歐洲大陸還有待觀察,但我們認為這是一個積極的整體變更為公司提供建議。If your company is planning an expansion or any other move that involves a change in customer base, consult a logo designer to see if your logo and brand can go the distance.如果你的公司正在計劃一個擴張或任何其他行動包括改變的客戶基礎,請教一個長壽標志設計師來看看你的長壽商標和品牌可以去遠方。