徐匯區(qū)酒店VI設計公司一直銷協(xié)會創(chuàng)建新的代碼的練習

Posted on貼在 September 29, 20102010年9月29日||Category:類別: Branding品牌

Is direct marketing getting greener? 直接營銷變得更綠?As of this September, the answer will be affirmative. 9月1號,答案是肯定的。At this time, the new Code of Practice from the UK就在這個時候,新守則,來自英國Direct Marketing Association直銷協(xié)會will begin guiding association members to a new and more ecologically friendly way of doing business.指導協(xié)會會員,將開始一個新的、更加生態(tài)友好的方式做生意的。

If your business has avoided certain types of direct marketing because of their perceived environmental impact, then you may be able to try entire new types of marketing. 徐匯區(qū)酒店VI設計公司一如果你的事業(yè)已經(jīng)避免了某些類型的直銷,因為他們的認知環(huán)境的影響,那么你可以嘗試全新類型的銷售。The new code is long, but it comes down to a few points. 新代碼很長,但是可以歸結為一種一些分數(shù)。First, marketers claiming to be green must be able to substantiate this, and the marketing process must be green from beginning to end, including the manufacture and disposal of materials. 首先,行銷自稱是綠色必須能夠支持本,綠色營銷過程中必須從始至終的作為,包括生產(chǎn)和處理的材料。This means that green marketers will have increased opportunities to set themselves apart from the competition, while companies looking for green marketers will have an easier time sifting through the chaff.這意味著將有更多的機遇綠色營銷,使自己在競爭中脫穎而出,盡管企業(yè)尋找綠色商家就會有一個更容易的篩選糠秕。

Further, all printed marketing materials will be required to have a message encouraging recipients to recycle them. 進一步,所有印刷營銷材料需要有一個信息鼓勵接受者回收。Last, companies in the association must have a documented environmental policy to guide their operations. 最后,公司必須有一個記錄協(xié)會環(huán)境政策來指導他們的行動。These changes may seem slight, but they represent a change of perspective for many direct marketers, from a focus exclusively on cost effectiveness. 這些改變可能會似乎不大,但他們代表了一種視角轉換為許多直銷商,從一個只專注成本效益。This may mean the beginning of a change in the way that companies in the UK market themselves.這可能意味著開始方式的徐匯區(qū)酒店VI設計公司一種變化,公司在英國推銷自己的。