葫蘆島酒店標(biāo)志設(shè)計(jì)和葫蘆島酒店品牌發(fā)展的重要的現(xiàn)代價(jià)值。。發(fā)現(xiàn)成功的標(biāo)志和斯賓塞品牌修改

Posted on貼在 February 18, 20102010年2月18日||Category:類別: UK Brand Logos英國(guó)商標(biāo)

What is a business owner to do when business is slow?什么是一個(gè)公司的老板,當(dāng)你在生意清淡嗎?As we see in this example, the answer is often to branch out into new areas. 當(dāng)我們看到在這個(gè)例子中,答案往往是為了擴(kuò)展到新的地區(qū)。Marks & Spencer, the well known high street London retailer, responded by adding a new online component to their business while stressing the important modern value of sustainability. 標(biāo)志和斯賓塞,熟知的高街倫敦零售商,回應(yīng)添加一個(gè)新的在線組件業(yè)務(wù)在強(qiáng)調(diào)可持續(xù)性發(fā)展的重要的現(xiàn)代價(jià)值。This slight shift in branding may not be as obvious as a change in這種輕微的轉(zhuǎn)變?cè)谄放撇幻黠@的改變logo design葫蘆島酒店標(biāo)志設(shè)計(jì)和葫蘆島酒店品牌發(fā)展的重要的現(xiàn)代價(jià)值。。標(biāo)志設(shè)計(jì)or other dramatic alteration, but it can be just as effective in reaching new customer bases while retaining the old.或者其他明顯改變,但是它也同樣是有效的達(dá)到新的消費(fèi)者基礎(chǔ)的同時(shí)保留了舊的。

The retailer already had a website, but it was largely an orphan of the company.零售商已經(jīng)有一個(gè)網(wǎng)站,但這很大程度上是一個(gè)孤兒的公司。Marks & Spencer management decided to begin emphasizing this modern option. 標(biāo)志和斯賓塞管理部門(mén)決定開(kāi)始強(qiáng)調(diào)這個(gè)現(xiàn)代的選擇。The website was relaunched last October to great fanfare. 網(wǎng)站以去年10月,偉大的號(hào)角。An expanded line of online goods and services combined with delivery all over the globe invited new audiences to experience this upscale retailer’s renowned quality. 一個(gè)擴(kuò)大的在線商品和服務(wù)線結(jié)合交貨邀請(qǐng)世界各地新觀眾體驗(yàn)了這高檔零售商的著名的質(zhì)量。Particular attention was paid to usability, which is now rated among the best in the field. 特別注意到可用性,這是現(xiàn)在的排名中最好的田野。As a result, online sales leapt an astounding 32%, which is virtually unheard of in a shaky economy. 作為一個(gè)結(jié)果,網(wǎng)上銷售量遽然地驚人的32%,幾乎是聞所未聞的事在搖搖欲墜的經(jīng)濟(jì)。This is far ahead of overall sales growth for Marks & Spencer, which was posted at less than a single percentage point.這是遠(yuǎn)遠(yuǎn)的整體銷售增長(zhǎng),葫蘆島酒店標(biāo)志設(shè)計(jì)和葫蘆島酒店品牌發(fā)展的重要的現(xiàn)代價(jià)值。。